![]() The brew is named for two-lane roads, the kind that lead to “secret fishing holes, secluded campsites, dive bars-ultimately wherever and with whomever you feel most at home,” according to a press release. Bryan appears in the ad singing his hit “What Makes You Country.” His signature is also on cans. The beer is hitting shelves now in Tennessee, Alabama, Georgia, Florida, North Carolina, South Carolina and Virginia. “Snoop Dog is the first of many ‘Relaxed Mavericks.’ With each iteration of the campaign, there will be a different cultural icon extolling the virtues of easy living and how Corona fits into their lives.” The campaign, which has been under development for a while, will also include Zoe Saldana and pro golfer Rickie Fowler, among other celebs. The goal of “La Vida” is to tap into an “ensemble of personalities that embody the Corona vibe,” she stated. The brand is not planning to pull the plug on its long-running “Find Your Beach” tagline, which the spokeswoman said will “still be used as a legacy tagline in marketing.” MullenLowe LA is also behind an ad for a new beer Constellation is selling in the South called Two Lane American Lager that is backed by country music star Luke Bryan.Ĭorona continues to work with longtime agency Cramer-Krasselt and WPP’s Cavalry. ![]() The campaign, which is expected to break in May, comes from Interpublic’s MullenLowe in LA, which recently won a spot on Constellation’s agency roster.Ĭonstellation showed a rough cut of a TV spot starring Snoop to its distributors this week at its annual wholesalers meeting in Las Vegas, where it previewed its 2020 marketing plans. The saying, which translates to “the finest life,” is “the antidote to living in an ‘always on’ world,” she stated. Corona is putting the rapper and weed aficionado in a celebrity-driven campaign called “La Vida Mas Fina,” a spokeswoman for brand owner Constellation Brands confirmed to Ad Age. Snoop Dogg is about to back an imported beer. “You can’t choose everything in life, but you can still choose to find the fine in life,” Snoop Dogg said.Brand owner Constellation is also debuting a new brew called Two Lane American Lager, backed by country star Luke Bryan The campaign revolves around the idea of appreciating what you have, going with the flow and choosing to live on the bright side. And who better to introduce this concept than Snoop?” The Campaign "Through the new campaign, we’re acknowledging that the aspects of our lives that have always been important, always will be: doing what makes you feel good with the people you care about and enjoying the moment in front of you. Vice-president of brand marketing at Corona, Ann Legan, said, “La Vida Más Fina is a modern expression of Corona’s lifestyle and respected place in culture. The campaign also plans to include other celebrities with their takes on ‘La Vida Más Fina’ as it aims to offer a ‘diverse set of perspectives’. ‘La Vida Más Fina’ (the Fine Life) is an integrated marketing campaign that presents an evolved, more optimistic tone for the Corona beer brand.ĭesigned and executed by the creative agency MullenLowe LA, the campaign will include 15- and 30-second television commercials, to be aired during the NBA playoffs and finals, as well as digital ads, dedicated GIPHY library and PR activities. Constellation Brands has announced that it has launched its first campaign with rapper Snoop Dogg aimed at unifying the Corona family of brands.
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